Pride of Pakistan – Hassan Sheharyar Yaseen
Yaseen started off as a fashion choreographer in 1994. He organized many shows both locally and internationally. He later got himself enrolled in the Pakistan School of Fashion Design (PSFD) in 1996 and graduated in 2000.
In 2000, Yaseen launched his label HSY which initially produced bridal and formal wear. Gradually Yaseen expanded his horizon and started designing semi formal and casual wear too. Yaseen’s designs are unique, he too like other designers finds inspiration in the rich heritage of Pakistan but his presentation of the conventional is more contemporary yet within the cultural norms. In the world where designs are here today gone tomorrow, he believes in designing timeless dresses.
Yaseen has now started men’s line of clothes as well as the exclusive HSY jewelry. In 10 years, HSY has become a well known fashion house both in Pakistan and abroad especially in Dubai. HSY has two outlets each in Lahore, Karachi and Islamabad. Outside Pakistan HSY can be found in Dubai, Manchester and Houston while outlets in New York and Toronto are being planned.
Yaseen has won the Lux Style Award for the Best Designer in 2005. His clients are the members of the Royal Families as well as elites from South Asia, US and Europe. But Yaseen does not cater to rich people only his line PERT is designed for the middle class as well.
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