As winter approaches the country in full swing, it is a good time to ask yourself if you have the right apparel for the seasons of chilly mornings and foggy evenings. Many a times we fall victim of the wrong sweatshirts and/or sweaters by gimmicks like cheaper price or items that just look good on shelves. Buying sweaters can be extremely tricky. What looks good on another person might not fit you in the same way. Ill fitted sweaters can be a put off when the shoulders are constantly dropping off of your own shoulder or with the length does sit on waist instead hangs baggy. There are many types of hoodies available in the market today other than the typical long sleeved boring sweatshirts. Like all other winter wear hoodies have also evolved over time to include something you can wear at any occasion. Read more..
Maheen Khan is one of the pioneers of fashion industry in Pakistan. Her career spans over thirty five years and in her long career she has done countless shows both locally and internationally. She has designed clothes for celebrities and socialites. In her own words, her clothes are for the complete woman. Her clothes exude confidence, style and elegance.
Maheen gets inspired by anything that catches her fancy. The prêt collection she showcased in the Milan Fashion Week was inspired by Khyber and the arts and crafts of the region were beautifully used in her clothes. Her collection was simply amazing and very well liked by the Italians. The Italian press called her “the Coco Chanel of the East”. The collection displayed in the Pakistan Fashion Week was based on the old Alfred Hitchcock movie “Murder on the Orient Express”. Maheen also designed costumes for Hollywood movies such as Sweeney Todd and Elizabeth: The Golden Age.
She also dressed Benazir Bhutto in the green kameez and white scarf.
Creative and talented, Maheen revolutionized fashion. She is a trend setter, respected and admired by her co workers. Maheen has won many awards in the best designer category such as the Style Icon Award, Lux Style Award and the Benazir Women Excellence Award.
When choosing an exclusive, one of its kind wedding dress, the first name that comes to mind is Bunto Kazmi. Ms. Kazmi belongs to the Kazmi Family; a family which has been associated with the fashion industry for the past 5 decades. Her mother in law and maternal Aunt Sughra Kazmi was a talented designer herself and groomed her creative daughter in law to take over the family business.
Although Ms. Kazmi designs formal and semi formal clothes too, she excels in bridal wear. Her designs transform a girl to a princess. Her work is heavily inspired by Moghul designs. Ms. Kazmi’s dresses are mostly heavily done and pearls, tassels and other embellishments are very artistically used. The color combination is beautiful too. Her clothes do not look too gaudy nor to flashy. There is a certain grace and regality in the outfits designed by her
Ms. Kazmi showcases most of her designs on ramp rather than in print. When beautiful models elegantly dressed in Bunto Kazmi’s creation walk gracefully down the ramp, people watch with hushed reverence marveling at the creativity and artistry of the designer. Ms. Kazmi’s work has been showcased in all the big venues of the world. Bunto Kazmi’s designs have put Pakistan on the fashion map.
Hassan Sheharyar Yaseen (HSY) is a leading dress designer of Pakistan who has heavily influenced the fashion scene in the last decade.
Yaseen started off as a fashion choreographer in 1994. He organized many shows both locally and internationally. He later got himself enrolled in the Pakistan School of Fashion Design (PSFD) in 1996 and graduated in 2000.
In 2000, Yaseen launched his label HSY which initially produced bridal and formal wear. Gradually Yaseen expanded his horizon and started designing semi formal and casual wear too. Yaseen’s designs are unique, he too like other designers finds inspiration in the rich heritage of Pakistan but his presentation of the conventional is more contemporary yet within the cultural norms. In the world where designs are here today gone tomorrow, he believes in designing timeless dresses.
Yaseen has now started men’s line of clothes as well as the exclusive HSY jewelry. In 10 years, HSY has become a well known fashion house both in Pakistan and abroad especially in Dubai. HSY has two outlets each in Lahore, Karachi and Islamabad. Outside Pakistan HSY can be found in Dubai, Manchester and Houston while outlets in New York and Toronto are being planned.
Yaseen has won the Lux Style Award for the Best Designer in 2005. His clients are the members of the Royal Families as well as elites from South Asia, US and Europe. But Yaseen does not cater to rich people only his line PERT is designed for the middle class as well.
Farieha Altaf entered the world of fashion as a model in the mid 80s. At that time modeling was considered a taboo and girls faced a lot of hostility. Farieha was not bothered with this attitude and continued with her modeling though most of it was in print. She made a name for herself in the fashion world. Farieha later started acting in TV plays as well. She is remembered for her roles in the long play “Rosy” in which she worked opposite Moin Akhtar. She also appeared in a TV serial penned by Haseena Moin. Farieha distanced herself from the fashion world after her marriage but not for long.
She re-entered the glamour world but now as the owner of a production house “Catwalk”. Through Catwalk, Farieha has introduced many new faces on the modeling scene. She has not only introduced models like Vaneeza Ahmed, Amir Zeb Khan, Sonia Khan and many others. Designers Nomi Ansari and others were also introduced by her. Freiha’s contributions to the fashion world are numerous; as a matter of fact, fashion became an industry in Pakistan because of the efforts of people like Farieha.
Farieha has also given a complete makeover to some leading sports and showbiz personalities like actor Shan. Farieha also directed and produced the Lux Style Awards in 2007.
Emmad Irfani is a stylish male model from Pakistan. On a family member’s insistence, Emmad submitted his portfolio to the fashion photographer duo Ather and Shehzad. Emmad exceptional looks were noticed by the famous fashion designer Hassan Sheharyar Yaseen (HSY). Emmad modeled for HSY on the ramp and in the print. Looks, talent and a big break opened the doors for Emmad and he was soon seen modeling for leading designers and big labels in Pakistan.
Even lady luck favors a hunk maybe that’s why he got a chance to work with International fashion houses like Dior, Versace, DKNY, Levis and Prada when he was modeling for Nilofar Shahid in the Paris Couture Week. Emmad has also done shows for Armani in London, Milan and Pakistan. Emmad has also done TV commercials.
Emmad bagged the Best Male Model Award at the Lux Style Awards in 2005 and the MTV Most Stylish Personality Award. Emmad has been an icon for the new models who have joined the industry in recent years. Emmad’s success in the field of modeling has proved that hard work can bear fruit for the ones who have keen interest in modeling. Pakistan’s fashion world has expanded hugely in last couple of decades. People like Emmad Irfani have some credit to take for that.
Abdullah Ejaz is rated as the “hottest male model”. Blessed with good looks and a perfect physique for a model, Abdullah who always aspired to be a model started his career with small assignments. He was not lucky like his peers and had to wait for some time before he could make an impression in the fashion industry. Later his looks and talents as a model were noticed by some big wigs of the fashion industry like Mehdi, HSY and Karma; Abdullah was now on the road of success. Chen One a big fashion house also signed him as their model.
Abdullah has been more successful in print. He knows how to pose in front of cameras and has a certain charisma and the right attitude to make people notice him. Abdullah is also a successful ramp model and looks comfortable in both western and eastern attire. He won the Best Male Model Award in the 5th Sony Ericsson LUX Style Awards, September 2006. Abdullah Ejaz is an example of the fact that fashion industry in Pakistan has come a long way. Not only Pakistan has best of models who have the required talent for this field, the approach towards future is very well aligned with modern requirements of the industry. Abdullah Ejaz has won respect of his followers and fans over the years.
Suneeta Marshall was introduced to the world of fashion by her aunt Angie Marshall. She began her career with TV commercials and maybe it was because of her long lovely tresses that she mostly appeared in hair care products such as Garnier Fruticis shampoo, Pantene and Head and Shoulders shampoos. Later people saw her as the Gul Ahmed girl. Suneeta then modeled for fashion gurus like Bunto Kazmi, HSY, Deepak Parwani and Nilofer Shahid.
Suneeta’s biggest break came when Bunto Kazmi selected her to model her designs in the Milan Fashion Show. That show did wonders for Suneeta and now confident of her self, she submitted her portfolios to Dior and Gucci; the big fashion houses. She was accepted by both and Suneeta became a Part of Dior’s shows in Karachi, Paris, Moscow, Dubai and London. Suneeta soon joined the ranks of “in demand” models, if she was not doing catwalk, she was busy with photo shoots.
Suneeta acted in a couple of song videos which led her towards TV plays. The immensely attractive girl really had acting talent and clicked on the small screen as well.
Suneeta has always taken her work seriously and that’s what has made her a top model of Pakistan.
Humaima Abbasi was born as Humaima Malik. She is the glamour girl of Pakistan fashion industry. Humaima began her career as a model when she was only 14 years old. She was chosen for the Fair and Lovely campaign by Saquib Malik; the seasoned music videos and commercials director. Besides Saquib Malik, Humaima owes her career to Tariq Amin the stylist who groomed her and Farieha Altaf another big name in the fashion world and a former model herself help her evolve as a model. With such big names behind her, Humaima emerged as a top model on the fashion scene. She set the ramp on fire with her stunning hot looks, was spellbinding in print and simply marvelous in TV commercials.
Humaima was also chosen as a Brand Ambassador by Sunsilk shampoo; an international hair care company. TV was the next medium which caught her attention and soon Humaima became a household name. She has many serials to her credit. Humaima has appeared in a film “Bol” directed by Shoaib Mansoor. Humaima was married to Shamoon Abbasi an actor and director of many dramas and teleplays but the couple divorced in Aril 2010.
Humaima has a promising future ahead of her.
The gorgeous Tooba Siddiqui is a delight to watch whether on the ramp or in print. Her first modeling stint was for a charity show which she did just for fun. But the sassy girl got noticed and was officially introduced to the fashion world by the Athar-Shehzad duo. The extremely photogenic Tooba made waves in the fashion circle and soon joined the ranks of busy models. If her face was not looking at you from the cover of some magazine, you could see her smiling down from a billboard. She was chosen by Unilever to promote their beauty product and so Tooba became the fair and lovely girl. In Gul Ahmed lawn commercial, she was seen dancing to the tunes of Nazia Hasan’s Boom Boom. Tooba calls her shoot with Deevees and Diva her all time favorite.
Confidence, style and the correct amount of oomph have made Tooba a sought after model. She has worked with almost all big designers of Pakistan. She takes her profession seriously and her positive attitude and enthusiasm have helped her climb the ladder of success.
Tooba is also known for her candid remarks and witty humor. Tooba is also a successful TV actress. Comic, tragic or romantic, Tooba has played all roles with panache. This truly gifted girl made her presence felt among seasoned artists.
On international level, Tooba has modeled for big brands like Armani and Prada.