Pakistan International Mountain Film Festival or PIMFF is a positive initiative for a country like Pakistan, which holds immense tourism potential.
This first Film Festival of its kind will be held in Lahore, on June 13-14, 2015. Where the Himalayas meet the Karakorams and the Hindukush, Pakistan is home to one of the most beautiful clusters of mountainous lands that inhabit any of the surrounding lands. Mesmerizing Glaciers glue countless sets of eyes to its contents and doesn’t seem to let them go anytime soon. In recent years, however, Pakistan has not enjoyed the tourism it once had, and with the development of the festival the region looks to regain those glory days. Pakistan International Mountain Film Festival is in fact an effort to remind the world about tourism potential of Pakistan.
Pakistan International Mountain Film Festival, also known as PIMFF, is the event which will accomplish such a rise in tourism very quickly. To be held at Alhamra Arts Council Lahore the film festival will look to enjoy a massive crowd of people who support tourism. Put into action by Eyebex Films along with Punjab Government, the festival will attract the crowds Pakistan once had in the past. This event will be the first annual festival in existence. Such an event garners attention worldwide and will be recognized by a multitude of entertainment groups.
In all, 80 countries have submitted well over 500 entries for the screening. Selected entries are to be featured at the festival. With over 32 of these entries selected to participate the outcome has already been labeled a huge success. Before the event is screened, it is widely known that sellout crowds are expected on ground. Also featured at the festival will be countless discussion forums, non-commercial but related films, and an unimaginable selection of photographic exhibition proportions.
Established by Eyebex Films out of Islamabad, the festival will include a variety of different features to grace the big screen. These include tourism films of the ages, travel documentaries of very high quality and adventure shots which will imprint the beauty of Pakistan. Wajahat Malik, Managing Director of Eyebex Films and Maryam Cheema the Festival Director, form an all important team whose goal is to bring in the well deserved travel attention from across the world.
The International Mountain Film Festival is of the purpose of generating tourism to the area which has seen little of late. The festival looks to make those aware of the past struggles as well as the beautiful land that still captivates the masses. Tour operators will be on site to take select few through the travels of the ages. Photographers look to capture an image of the land previously not captured.
Pakistan International Mountain Film Festival is one of the few festivals in existence presently. The only other significant competition is that of Kathmandu International Mountain Film Festival residing out of Asia. The festival already operating for years has been successful in bringing in countless crowds to its many showings for the purpose of growing awareness of their own mountainous plots and inspiring film adaptations. Pakistan has now taken the leverage of the standings bringing such a development to the mountain cliffs. Pakistan International Mountain Film Festival looks to gain the spotlight from which past successes have been available, and the stage is set.