Deepak Perwani is a fashion designer par excellence. He started by designing men’s apparel. He reinvented the sherwani; the traditional attire of the bridegroom in the Sub Continent. Men and boys who at first were reluctant to wear a sherwani now made a beeline for it especially if it was designed by Perwani. Perwani was encouraged by the response from the people and continued to make waves with his trendy yet traditional designs. Perwani then turned his attention towards women’s clothes and the women’s collection proved to be a success too.
Perwani’s outlets can be found in Karachi, Lahore, New York, Dallas, Dubai and London. Three times winner of the Lux Style Awards for Men’s Designs, Perwani has achieved success and fame in a short span of time. He has participated in many fashion shows outside Pakistan and has won laurels for his country. Perwani is proud of Pakistan’s rich culture and you can often see the glimpses of our rich heritage in his designs. Perwani is also known for creating the largest “kurta” of the world. He is involved with the AHAN project which helps the poor women in rural Sindh.
Perwani was chosen as a “cultural ambassador to China and Malaysia. He has represented Pakistan in a number of countries of the world and is truly the “Pride of Pakistan.”
Farieha Altaf entered the world of fashion as a model in the mid 80s. At that time modeling was considered a taboo and girls faced a lot of hostility. Farieha was not bothered with this attitude and continued with her modeling though most of it was in print. She made a name for herself in the fashion world. Farieha later started acting in TV plays as well. She is remembered for her roles in the long play “Rosy” in which she worked opposite Moin Akhtar. She also appeared in a TV serial penned by Haseena Moin. Farieha distanced herself from the fashion world after her marriage but not for long.
She re-entered the glamour world but now as the owner of a production house “Catwalk”. Through Catwalk, Farieha has introduced many new faces on the modeling scene. She has not only introduced models like Vaneeza Ahmed, Amir Zeb Khan, Sonia Khan and many others. Designers Nomi Ansari and others were also introduced by her. Freiha’s contributions to the fashion world are numerous; as a matter of fact, fashion became an industry in Pakistan because of the efforts of people like Farieha.
Farieha has also given a complete makeover to some leading sports and showbiz personalities like actor Shan. Farieha also directed and produced the Lux Style Awards in 2007.
Nabila is an integral part of the fashion industry of Pakistan. She has been associated with the fashion world for the past 20 years or so. Nabila is a stylist, a beautician, an image consultant and a lot more. She loves experimenting and has won accolades for her innovative and at times bold themes in make overs. While others tread on safer shores, this lady has something new and exciting up her sleeve. She was the driving force behind the Lux Style Awards; the most prestigious awards of Pakistan. She is more powerful and charismatic then her models.
Nabila has salons in Karachi and Lahore and her clientele includes actresses, actors, singers, sports personalities and of course models. Her image consultancy has given a new look to many leading personalities of Pakistan like Barbra Sharif, Ali Zafar, Hadiqa Kiyani and even sportsmen like Wasim Akram and Shoaib Akhtar..
Impressed by her professionalism, the L’Oreal a renowned French Cosmetics Brand has chosen her as their representative in Pakistan.
Creative, imaginative and totally dedicated to her profession; Nabila has achieved the iconic status she rightly deserves. Nabila is a trusted name in fashion industry of Pakistan. Her salons are always crowded with stars from various fields of Pakistan.
Emmad Irfani is a stylish male model from Pakistan. On a family member’s insistence, Emmad submitted his portfolio to the fashion photographer duo Ather and Shehzad. Emmad exceptional looks were noticed by the famous fashion designer Hassan Sheharyar Yaseen (HSY). Emmad modeled for HSY on the ramp and in the print. Looks, talent and a big break opened the doors for Emmad and he was soon seen modeling for leading designers and big labels in Pakistan.
Even lady luck favors a hunk maybe that’s why he got a chance to work with International fashion houses like Dior, Versace, DKNY, Levis and Prada when he was modeling for Nilofar Shahid in the Paris Couture Week. Emmad has also done shows for Armani in London, Milan and Pakistan. Emmad has also done TV commercials.
Emmad bagged the Best Male Model Award at the Lux Style Awards in 2005 and the MTV Most Stylish Personality Award. Emmad has been an icon for the new models who have joined the industry in recent years. Emmad’s success in the field of modeling has proved that hard work can bear fruit for the ones who have keen interest in modeling. Pakistan’s fashion world has expanded hugely in last couple of decades. People like Emmad Irfani have some credit to take for that.